TVS Motor Firm on Wednesday stated it’s working aggressively on different sources to mitigate the scarcity of semiconductors and taking steps to enhance provides on the earliest. The semiconductor disaster has impacted the manufacturing and gross sales of premium two-wheelers and the corporate is optimistic that volumes will revive to succeed in regular ranges as soon as the scenario improves.
In a bid to have a bigger play within the premium bike phase, TVS Motor on Wednesday introduced its foray into the premium way of life phase with the launch of an industry-first ‘trendy retro’ 225cc motorbike known as Ronin, with a value beginning Rs 1.49 lakh (ex-showroom).
“We will develop past the {industry}, driving on the premiumisation of the merchandise and vary of merchandise, each in home and worldwide markets,” director & CEO KN Radhakrishnan stated.
“Focused at new-age riders, the bike gives a mix of favor, driving consolation and expertise. The corporate has invested greater than Rs 100 crore for creating this product,” he advised a bunch of visiting journalists in Panjim.
Radhakrishnan stated in one other couple of years, the two-wheeler {industry} would have the ability to register double-digit development, popping out of the pandemic-induced slowdown.
In line with him, the corporate is creating a brand new class and going ahead it’ll launch new merchandise that shall be best-in-class to additional push premiumisation. “TVS Motor has already 35 per cent of its gross sales popping out of premium merchandise,” he stated.
Throughout this fiscal, the corporate hopes to promote about 100,000 models. TVS Ronin shall be exported to Asia, the Center East, LATAM and ASEAN nations. “The launch of Ronin is a big milestone for us,” Sudarshan Venu, managing director, TVS Motor, stated in an announcement. It’s designed from a clean canvas to be a mirrored image of the spontaneous fluidic, versatile and multi-faceted younger rider of right now, he stated.
Radhakrishnan stated that the bike has an indigenisation stage of just about cent per cent. Ronin shall be out there in three variants. Moreover, it additionally comes with an unique vary of branded merchandise and customized equipment. The trendy retro bike options dual-channel ABS, voice help and enhanced connectivity.